From humble beginnings to becoming one of Canada's most beloved pizza delivery services, Pizza73 has transformed how Canadians enjoy their favorite Italian dish. This is the story of innovation, determination, and a commitment to quality that changed the pizza delivery landscape across the country.
The Early Days
Founded with a simple mission—to deliver hot, fresh pizza to Canadians quickly and reliably—Pizza73 started as a small operation with big dreams. When most pizza places were still taking orders exclusively by phone and using paper maps for delivery routes, our founders recognized the potential for technology to revolutionize the industry.
The name "Pizza73" was chosen to reflect our commitment to fast service, with the goal of connecting customers to their pizza cravings as quickly as dialing those three digits for emergency services. While we never claimed to be as essential as first responders, we did aim to be the fastest responders to pizza emergencies!
Pioneering Technology in Food Delivery
One of the first major innovations that set Pizza73 apart was our early adoption of centralized call centers. Instead of having each location handle their own orders, we created a streamlined system that allowed for more efficient order taking and processing. This seemingly simple change had profound effects:
- Reduced wait times for customers calling to place orders
- More accurate order entry with specialized staff
- Ability to handle peak periods more efficiently
- Consistency in customer service across all locations
But we didn't stop there. As the internet became more accessible to Canadians, Pizza73 was among the first in the industry to embrace online ordering. While many competitors were skeptical about whether customers would adopt this new technology, we recognized its potential to transform the customer experience.
The Digital Transformation
The launch of our first online ordering system marked a significant milestone not just for Pizza73, but for the entire food delivery industry in Canada. Customers could now browse the full menu at their leisure, customize their orders exactly to their liking, and place orders without waiting on hold during busy periods.
"When we first launched online ordering, it accounted for less than 5% of our orders. Today, digital orders represent the majority of our business, showing how technology has transformed consumer behavior." - Former Pizza73 CEO
As smartphones became ubiquitous, we invested heavily in mobile technology, developing a responsive website that worked seamlessly across all devices. This commitment to mobile accessibility ensured that customers could order their favorite pizzas whether they were at home on a computer, commuting with a smartphone, or anywhere in between.
Beyond Technology: The Combo Revolution
While technology played a crucial role in our growth, Pizza73 also revolutionized the menu side of the business. We recognized that pizza rarely exists in isolation—people love to pair it with complementary items like wings, drinks, and desserts.
Our innovative combo deals became a hallmark of the brand, offering customers exceptional value while introducing them to the perfect pairings for their pizza preferences. The wing and pizza combo, in particular, became so popular that it transformed the way Canadians think about pizza delivery—it wasn't just about the pizza anymore, but the complete meal experience.
Expanding Across Canada
From our early locations, Pizza73 expanded strategically across Canada, bringing our unique blend of quality, technology, and value to more communities. Each new location maintained the same standards that had made us successful:
- Commitment to fresh ingredients and quality preparation
- Investment in technology for ordering and delivery logistics
- Training programs to ensure consistent service
- Community involvement and local partnerships
This expansion wasn't just about growing our business—it was about bringing our revolutionary approach to pizza delivery to more Canadians. Each new location meant more families could experience the convenience and quality that had become synonymous with the Pizza73 name.
The Modern Pizza73 Experience
Today, ordering from Pizza73 is an experience that would have seemed like science fiction when we first opened our doors. Customers can order through our highly responsive website, track their delivery in real-time, and even receive special offers tailored to their preferences.
Our menu has evolved to include options for virtually every dietary preference and occasion, while still maintaining the classic favorites that made us famous. From traditional pizzas to innovative specialty pies, from bone-in wings to boneless, from classic soft drinks to craft beverages—Pizza73 has grown with the tastes of Canadians.
Looking to the Future
As we look ahead, Pizza73 continues to innovate and evolve. We're exploring new technologies like artificial intelligence to further improve the ordering experience, investigating more sustainable packaging options, and continuously refining our menu to meet changing consumer preferences.
What hasn't changed is our core commitment: to deliver hot, fresh pizza to Canadians quickly and reliably. The methods may have evolved from paper maps to GPS navigation, from phone orders to online ordering, but the mission remains the same.
The revolution that Pizza73 started in the pizza delivery industry continues to this day, driving us to find new ways to delight customers and set the standard for what pizza delivery can be across Canada.
